Promotional products are one of the most successful forms of marketing for companies of all sizes and specialties. Whether you are ordering branded items for a large corporation or a small business, here are some common mistakes to avoid…
8 Mistakes People Make When Ordering Promotional Products
1. Sending the wrong artwork…
When sending your artwork to a vendor, be sure it is in the right format. Stay away from JPEGs. Keep them in PDF and EPS files instead.
2. Placing your order too late…
Plan your events ahead of time to avoid rush charges and added stress. You want to have plenty of time to make sure your order comes out just right!
3. Ordering the wrong products for your audience…
Be strategic in your selection of promo items. Who is your company trying to reach? Make sure the products you order will grab the interest of your audience, so that they get maximum exposure to your company!
4. Not imprinting contact info or website…
Promotional products will not be affective if prospective clients don’t know how to reach you. Be sure to include a phone number or website address.
5. Imprinting too much info…
Try not to bombard your clients with too much information. While it is important to leave an impression for your business, too much info imprinted on an item will become cluttered and hard to read.
6. Not having a distribution plan…
“But where should I distribute my products?” Good question. Try golf tournaments, school events, trade shows, parades, charity walks, etc. Even better if you can sponsor an event!
7. Buying low quality items…
Spend a bit more money to order useful items that people will keep, not on cheesy products that they will toss. You don’t want your brand to be associated with an item that fell apart, or no one wanted.
8. Not tracking revenue from promo products…
Measure your ROI for promo items and compare to other forms of advertising. If certain products work well for you, make sure you reorder!
Interested in ordering promotional products? Click here to visit our website!
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