Business – Wearable Imaging, Inc.

Developing a Millionaire Mindset

Becoming a millionaire is the dream of most entrepreneurs. I share that from the unique position of being able to chat one-on-one with many as we work together to select what products they want to purchase to grow their business. The difference between just the dream of being a millionaire and turning that dream into reality comes down several things. And it starts with mindset.

Here are 5 mindset characteristics that will set you on the road to becoming a millionaire:

Know Your “Why”. Those with the greatest success have a vision for what they want to achieve. This vision – and the reason why they want to do it – is so compelling that it becomes the driving force behind every action that you take. It is something that the most successful make tangible and visible. What impact do you want to make on the world? What is it that will keep you going even when things get tough?

Take Action. Develop a goal-oriented approach to everything you do. Set specific goals and figure out the steps to get there. Don’t just focus on the long term goals – identify short term milestones that you can celebrate and that will encourage you to keep pursuing your objectives. While doing this, surround yourself with the people and tools that help get you there.

Be a Problem-Solver. One of the biggest obstacles to achieving our goals – and millionaire status – is that when we are hit with a problem, we tend to only see the problem. That too often stops us in our tracks. A millionaire mindset will not see it as a problem, but as a challenge needing a solution. There will always be problems and failures – but those that succeed will work through them and learn from them. They keep their eyes on the ultimate goal and see these setbacks as mere bumps in the road. And more than that, they encourage those around them to be problem solvers too.

Be Coachable. Having a millionaire mindset also means that you are eager to learn from those around you, and are willing to grow and change. This means being able to incorporate feedback from trusted sources into all that you do without getting defensive and shutting down. Those with a millionaire mindset seek out those that have traveled your path and are willing to impart their wisdom. The more open you are to hearing what they have to say and acting on it, the more quickly you will be successful.

Invest in Relationships. Networking is a huge part of the life of an entrepreneur. The key to having a millionaire mindset is to develop deep, long-lasting relationships that build trust – trust that you will be there for each other for the long haul, and help each other reach your goals. As you are building these relationships, remember that part of the investment is being generous of thought and action.

I know what it takes to reach your goals and become the millionaire you want to be. Not only have I put these simple principles into practice to grow Wearable Imaging into a multi-million dollar business, but I have been able to help others achieve the same success. Give me a call at 949.888.7837 or email me at sales@wearableimaging.com to set up your complimentary strategy session. I’ll send you a complimentary copy of my book as well! “The Golf Course Millionaire” How to Turn Relationships into Big Business With Golf.

If you are interested in bringing something tangible on board to help keep you and your team on track, stay coachable and solve problems, consider these three great options:

The Leeman™ Nuba Journal

Tech Organizer

Light Up Logo Wireless Powerbank/2-in-1 Cable

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Core Principles to Improving Customer Service

The success of your business depends on the quality of your customer service. It doesn’t matter how good your products are, if your customers feel like they are not treated properly, you will have a hard time attracting new customers and growing your business. Why? Because customers value their experience with a company more than the price or product itself. In fact, they will spend more on a product or service if they receive a better customer experience.

Providing excellent customer service doesn’t have to be difficult, as long as you adhere to these core principles:

Always Be Listening. Your customers want to feel as if they matter. The best way to do this is to listen to them and respond accordingly. Ask questions. Get to know them and what is important to them. In fact, if you listen intently and respond specifically to their needs, chances are the sales process will be more successful.

Respond Quickly. In today’s fast-paced world, how quickly you respond to questions – and complaints – will have an impact on customer satisfaction. It isn’t limited to one-to-one interactions either. Social media has become an outlet for many to ask questions online, and they expect a quick response. Not only that, everyone is watching your interaction with that person online and will judge whether or not they do business with you based on those interactions.

Address Negative Feedback. No one likes to hear complaints – especially when it comes to our products or services. It can feel like a personal attack and the first inclination is to get defensive. The second is to ignore it. Do either and you will lose business. In fact, if you can address the complaint quickly and find a suitable solution, you will not only have a happy customer who will purchase more from you in the future, they will tell others about their experience. Negative comments on social media are extremely important too – 88% of people won’t purchase from companies that don’t answer online complaints.

Follow Up. One simple action that makes a significant impact in a customer’s impression of you and your business is to follow up with them. Whether it’s a phone call, an email or a hand-written thank-you, the idea is that you really care about your customers and clients and want to make sure that they are happy with their experience. While we talked about responding to negative feedback above, the fact is that 91% of your customers will never complain. They just won’t make a repeat purchase – and they’ll tell between 9 and 15 others about their bad experience. By simply following up and asking questions, you are opening a door that makes them feel like you really want their feedback and will do something about it.

There are many other ways that you can improve your customer service and grow your business. Mastering these core principles will put you on the road to success. Wearable Imaging is here to help. Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

3 Building Blocks to Grow Your Business in 2020

It’s a new year and a new decade. How are you planning to attract new clients and grow your business over the months and years to come? Here are 3 marketing building blocks you’ll need to ensure your success.

Build a website your clients want to visit. When it comes to digital marketing, there are only two pieces of real estate that you actually own. The first is your website. In many cases, your website is the first interaction your clients may have with you and your company. It needs to quickly and easily convey who you are, what you do and how you can help your potential clients overcome their challenges, meet their goals or solve their problems. It also has to be user-friendly and easy-to-navigate – otherwise you’ll lose them and their business. Whether you design a multi-page website or make it a simple landing page, keep your clients’ needs – and not yours – at the forefront.
Build your email list. The second piece of online real estate that you own is your email list. We are pretty good about collecting emails (most of the time), but the question is, what are you doing to nurture those contacts and turn them into actual customers? Put together a strong plan that will (1) get them on your list and (2) keep their attention through periodic messages that will give them information to help them succeed, show them that you are the expert, and provide multiple opportunities for them to work with you.
Build brand recognition online and offline. Brand recognition is extremely important to your business growth. It determines how you stand out from your competition and is a way to get your clients and potential clients to easily recognize everything you do. Make sure that you are consistent in how you show up online and offline. Your online efforts include your website, your pages on social media, and more. Offline, think about promotional products that you can use as giveaways at trade shows, thank-you gifts for customers, and other interactions you may have with potential clients.

Are you ready to grow your business in 2020 and beyond? Wearable Imaging is here to help. Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

_____________________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Wearable Promotional Items: NOT Just Your Next T-Shirt

When it comes to wearable promotional items, most people immediately think of t-shirts with the company logo. The truth is that wearable promotional products have come a long way over the years. In fact, worldwide shipments of wearable promotional items have increased by 94.6% just in the last quarter alone. If you haven’t considered wearables in a while, it’s time to take a closer look.

When it comes to promotional products, the wearable category has expanded considerably. In fact, wearables fall into 3 categories:

#1 Promotional Clothing

This is the category that most associate with wearables. Whether it’s your t-shirt or polo shirt, promotional clothing is a great way to get your brand in front of your audience. While t-shirts are probably the go-to item in this category, you can brand pretty much any type of clothing – shorts, jackets, button-down shirts and even dresses to name a few.

#2 Promotional Accessories

Promotional accessories, includes items like caps, backpacks, blankets, scarves and gloves. These are products that people will use over and over again, giving you and your company a shout-out to everyone they run into and keeping you top-of-mind for their next purchase of your product or service.

#3 Wearable Tech

This last category is probably the biggest and fastest growing. With the sophistication of our technology and the ability to actually “wear” it (think fitness trackers, smartwatches, earbuds, etc.), the ability to brand it and use it as a promotional item is huge.

3 Tips For Purchasing Successful Wearable Promotional Products

Keep these three tips in mind as you plan your purchase of wearable promotional products:

Colors are important. Your goal is to promote your brand, so make sure that you stay within your branding guidelines. When choosing a color (or colors) for your wearables, ask yourself if it is consistent with your brand.
Stay true to your brand message. As with any promotional item, make sure that your message is in line with your brand and makes sense with the campaign that you are running (e.g., don’t use a scarf when you are promoting or supporting a summer event).
Keep it simple. When choosing a wearable promotional product – particularly one that involves technology – keep your audience in mind. Don’t choose something that your audience will have a hard time using. Not only will it frustrate them, it will also be what they remember about your brand (and will purposefully not purchase from you).

Wearables have come a long way, and there are many options. If you are considering wearables for your next promotion, Wearable Imaging is here to help. Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.
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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Do You Know What The Top Two Main Goals For All Trade Show Exhibitors Are?

Trade shows or expos are always a great way to meet new customers, find new contacts and check out what’s new in your industry or niche. The thing is, if you are an exhibitor, you should only have two main goals in mind:

Attract the right prospect
Move the potential client to the next level in the relationship

The problem is, most of us don’t concentrate on these as we get distracted by seeing old colleagues and checking out what everyone else is doing. Here are a few tips to help you meet these two objectives:

Select the right show. The most important step in being effective at a trade show is to make sure that you have selected the right show to attend. This goes hand in hand with the goal of attracting the right prospect. Do your research to make sure that the attendees of the show actually fit your target audience/ideal customer profile. If you are selling a new way to cook meat, then a trade show catering to vegetarians/vegans is probably not a good fit. Most trade show organizers will be able to give you a good idea of attendee demographics, so take advantage of all they have to offer.
Set measurable goals. What do you want to accomplish at the show? Is it to get new clients? Is it to take current clients to the next level? Whatever your goals are, make sure they are SMART – Specific, Measurable, Achievable, Relevant and Time-Based. If you want to sign up 10 new clients each day, then put together a plan that will help you achieve that specific goal.
Plan your booth If you want to attract the right prospect and move them to the next level in the relationship, you need to make sure that your booth is set up for success. This means everything from booth layout to lighting, to color scheme and even the promotional products that you plan to give away. Make sure that you have enough staff to cover the trade show hours and handle whatever traffic you’ll have at your booth. For many, this will be their first impression of you and your company.
Marketing Materials. This is your place to shine. Make sure that you have enough brochures, sales sheets, business cards, and promotional materials to handle the traffic you expect (and more). Plan out how you will collect visitors’ contact information as well – this is critical to your success. It can be as easy as having a giveaway/raffle where they enter with a business card to having an actual sign-up for more information.
Follow up immediately. You’ve done your best at the trade show and have a list of people interested in your product or service. Spend time the first few days back following up with them. Thank them for visiting your booth, ask if they have any questions, give them some additional information that they will find interesting. The goal is to stay top-of-mind so that when they do need your product or service, they will call on you.

These five simple tips will set you up for success at your next trade show. Ready to start using promotional items as a core part of your marketing strategy? Wearable Imaging is here to help. Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.
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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Brilliant Branding: 5 Tips for a Successful Trade Show

For many, trade shows are an excellent way to get in front of potential customers and give them an opportunity to get to know your business and what you have to offer. Whether it’s the trade show of the century or a local expo, using promotional items is always a good marketing strategy. The question is, how do you use those promotional items to your advantage? Here 5 tips that will help make your next trade show memorable:

Don’t put a date on your promotional product. You’ve chosen the perfect item to give away at your event, and you are ready to print. Do yourself a favor – don’t include the date or name of the event. The simple reason is this: you are paying good money for those promotional items, but don’t know exactly how many you’ll give away. If you put a date on it, you’ll be stuck with items that you won’t be able to use in the future. Keep it simple and just put your logo, tagline and/or contact information on it.
Know your audience. Make sure that you understand who the attendees at the event will be (make sure they are your ideal customer). That way, you can choose an item that they will appreciate – you don’t want to give away disposable water bottles at a “save the environment” conference.
Include a call to action. One area that many businesses fail to do is to include a call to action on their promotional items. People actually need to be told what to do, so if your swag has space to put some sort of call to action – “call for free consultation” or “follow us on Facebook” – take advantage of it!
Let people know they can actually take your giveaway. Your giveaway is just that – a gift you are giving to attendees. Make it obvious that they can take your item – don’t try to hide it or try to make them talk to you to get it. You may miss opportunities to engage down the road because you denied someone access to a giveaway.
Talk to those who take your product. When someone does take your swag, try to engage them in a friendly conversation. Not everyone will want to talk to you right then (they have your information anyway, right?), but it’s important to make sure that you answer any questions they may have, give them a brochure or take them through what you offer. In many cases, this is the first contact you will have with them, so make it memorable and pleasant.

Keeping these 5 tips in mind will put you on the road to success for your next trade show. Ready to start using promotional items as a core part of your marketing strategy? Wearable Imaging is here to help. Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.
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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Wearable Imaging, Inc. Receives 2019 Best of Foothill Ranch Award

FOOTHILL RANCH, CA, USA, January 3, 2020 — Wearable Imaging, Inc. has been selected for the 2019 Best of Foothill Ranch Award in the Advertising Agency category by the Foothill Ranch Award Program.

Each year, the Foothill Ranch Award Program identiﬁes companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Foothill Ranch area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Foothill Ranch Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Foothill Ranch Award Program and data provided by third parties.

About Wearable Imaging, Inc. Wearable Imaging’s focus is to elevate your brand and get your business noticed. They start with a deep dive promotional marketing plan, customized to fit the unique personality and mission of your business. They create cutting-edge, branded promotional products to be seen as an authority in the marketplace. Wearable Imaging offers overseas sourcing for rare finds with extremely competitive pricing. With 27 years of experience in the business, they stand behind their expertise. Wearable Imaging guarantees on-time delivery or your order is free.

Robin Richter, President of Wearable Imaging, attended Long Beach State University on a full-ride golf scholarship and toured as a professional golfer for two years after college. Robin has a keen sense of knowing what businesses are looking for in terms of promotion and strengthening their brand. Wearable Imaging works with clients in designing creative strategies to get their business noticed. She recently wrote a #1 best-selling book “The Golf Course Millionaire” How to turn relationships into big business through golf. Her book can be found on Amazon and Barnes And Noble.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

10 Facts You Never Knew About Promotional Products

Aren’t convinced about the impact that promotional products can have on your marketing strategy and overall business? Consider the following facts:

8 in 10 consumers own between one and 10 promotional products.
53% of these people use a promotional product at least once a week.
6 in 10 of them keep promotional products for up to two years.
Before receiving a promotional product, 55% of people had done business with the advertiser. After receiving a promotional product, 85% of people did business with the advertiser.
With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.
89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
91% of consumers have at least one promotional product in their kitchen, same here74% have at least one in their workspace, 55% have at least one in their bedroom.
77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
Promotional products deliver a better cost per impression than virtually any other media. The average CPI of a promotional product equaling $0.005 – that’s half a penny.
Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.

Any questions? Give us a call at 949.888.7837 or email us at sales@wearableimaging.com.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Brand Consistency Can Boost Sales

The overall goal of marketing is to get potential customers to know, like and trust you so that they will ultimately buy from you. Part of that “know, like and trust” equation is brand recognition – being able to immediately identify your company every time they see or hear from you. In order to do that, you need to have consistency in your branding.

Branding is so much more than just your logo, font and the colors you use. It also includes the message that you convey to your audience, your values and how you communicate them, the graphics that you use in your brochures, your social media and more. It’s how your audience connects with you – and in many cases will determine whether or not they will buy from you.

In fact, a recent survey by Lucidpress, found that brand management experts believe brand consistency can increase company revenue by up to 33%. The problem is, most companies (81% in fact) admit that they aren’t as consistent in their branding as they should be, especially when it comes to creating content.

Here are four ways that you can build brand consistency within your company:

Develop and Publish Brand Guidelines. Having specific guidelines on how and where to use your logo, approved graphics, colors and fonts is a good start to your brand guidelines. They should also include information about your vision/mission, the tone of your messaging, how you treat your customers (and employees) and more. The point of these guidelines is to start developing that consistency so that whenever or wherever your company shows up, you are easily recognizable.
Use Your Employees as Brand Ambassadors. Your staff should be well-versed in everything your company stands for and should be incorporating your branding into every interaction that they have with customers and potential customers – from a phone call or email to social media and trade shows and everything in between. They are your ambassadors – make sure that they understand your branding and are excited to spread the word correctly.
Provide Branding Tools to Your Staff. Now that your employees know and understand your vision and branding, make sure that they have the tools they need to help you build brand consistency. This includes graphics, templates, access to fonts and colors, and other branding resources that you might have (including promotional products!).
Ensure Branding is Visible at All Customer Touchpoints. Branding isn’t just for your website. It includes social media, collateral, promotional items, and more. It should be visible in every email that is sent and in the follow-up that they receive after making a purchase or inquiry.

Bottom line…the more consistent you are with your messaging and your branding, the more likely your potential customers will make a purchase – because they remember you and connect with you.

Need help improving your branding consistency and market recognition? Wearable Imaging is ready to help. Give us a call at 949.888.7837 or email us at sales@wearableimaging.com.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

5 Reasons Why Promotional Products Are Crucial for Business

When it comes to marketing and promoting your business, promotional items are a low-cost, highly-effective way to increase brand recognition and improving sales. In fact, recent research indicates:

nearly 8 out of 10 people own between 1 and 10 promotional products
6 out of 10 of them keep a promotional product for at least 2 years
66% pass along an item they no longer want to keep

With impressive numbers like that, let’s take a closer look at 5 reasons you should make promotional products part of your marketing strategy:

Effective, Low-Cost Marketing. Whether you’ve been in business for years or are just starting out, there is a promotional product solution that you can afford. Many promotional items are priced for mass distribution and are easily given away, yet have a high impact on your customer base.
Brand Recognition. The point of any marketing campaign is to get people to buy your product or service. One way to do that is through brand recognition. With a promotional product, you are giving that to them every time they use your giveaway. It usually takes up to 22 “touches” before someone hears your message. If they are using your promotional product on a daily basis, they will certainly remember you the next time they are in need of your product or service!
Broad Exposure. With a brochure, you only reach those who get your brochure. With a promotional item, your company brand is seen by people that you may never have had an opportunity to meet. Each time someone wears or uses an item with your logo on it, everyone they see will be exposed to your company and your message. Studies have shown that over 75% of people can recall the advertiser on a promotional product they’ve used/received in the last 12 months, compared to about 53% who just saw an ad in a magazine.
Supplemental Business Card. We all go to networking events and collect business cards. Most of the time, those business cards wind up in a pile on your desk, never to be looked at again. However, if you were to give them a promotional item (even just a pen) instead, the chances of them remembering you increase significantly. And, all of your contact information is on that promotional item!
Promotes Customer Loyalty. If done right, your promotional products can also be one way to keep customers coming back to you for your products and services. When you use promotional products as a thank-you for doing business with your company, make sure those items are high-quality as people associate the quality of your gifts with the quality of the services and products you provide.

Convinced? Ready to start using promotional items as a core part of your marketing strategy? Wearable Imaging is here to help. Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

_____________________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”