Wearable Imaging, Inc. Receives 2019 Best of Foothill Ranch Award

FOOTHILL RANCH, CA, USA, January 3, 2020 — Wearable Imaging, Inc. has been selected for the 2019 Best of Foothill Ranch Award in the Advertising Agency category by the Foothill Ranch Award Program.

Each year, the Foothill Ranch Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Foothill Ranch area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Foothill Ranch Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Foothill Ranch Award Program and data provided by third parties.

About Wearable Imaging, Inc.
Wearable Imaging’s focus is to elevate your brand and get your business noticed. They start with a deep dive promotional marketing plan, customized to fit the unique personality and mission of your business. They create cutting-edge, branded promotional products to be seen as an authority in the marketplace. Wearable Imaging offers overseas sourcing for rare finds with extremely competitive pricing. With 27 years of experience in the business, they stand behind their expertise. Wearable Imaging guarantees on-time delivery or your order is free.

Robin Richter, President of Wearable Imaging, attended Long Beach State University on a full-ride golf scholarship and toured as a professional golfer for two years after college. Robin has a keen sense of knowing what businesses are looking for in terms of promotion and strengthening their brand. Wearable Imaging works with clients in designing creative strategies to get their business noticed. She recently wrote a #1 best-selling book “The Golf Course Millionaire” How to turn relationships into big business through golf. Her book can be found on Amazon and Barnes And Noble.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

10 Facts You Never Knew About Promotional Products

Aren’t convinced about the impact that promotional products can have on your marketing strategy and overall business?  Consider the following facts:

  1. 8 in 10 consumers own between one and 10 promotional products.
  2. 53% of these people use a promotional product at least once a week.
  3. 6 in 10 of them keep promotional products for up to two years.
  4. Before receiving a promotional product, 55% of people had done business with the advertiser.  After receiving a promotional product, 85% of people did business with the advertiser.
  5. With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.
  6. 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  7. 91% of consumers have at least one promotional product in their kitchen, same here74% have at least one in their workspace, 55% have at least one in their bedroom.
  8. 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
  9. Promotional products deliver a better cost per impression than virtually any other media.  The average CPI of a promotional product equaling $0.005 – that’s half a penny.
  10. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.

Any questions?  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Brand Consistency Can Boost Sales

The overall goal of marketing is to get potential customers to know, like and trust you so that they will ultimately buy from you.  Part of that “know, like and trust” equation is brand recognition – being able to immediately identify your company every time they see or hear from you.  In order to do that, you need to have consistency in your branding.

Branding is so much more than just your logo, font and the colors you use.  It also includes the message that you convey to your audience, your values and how you communicate them, the graphics that you use in your brochures, your social media and more.  It’s how your audience connects with you – and in many cases will determine whether or not they will buy from you.

In fact, a recent survey by Lucidpress, found that brand management experts believe brand consistency can increase company revenue by up to 33%.  The problem is, most companies (81% in fact) admit that they aren’t as consistent in their branding as they should be, especially when it comes to creating content.

Here are four ways that you can build brand consistency within your company:

  1. Develop and Publish Brand Guidelines. Having specific guidelines on how and where to use your logo, approved graphics, colors and fonts is a good start to your brand guidelines.  They should also include information about your vision/mission, the tone of your messaging, how you treat your customers (and employees) and more.  The point of these guidelines is to start developing that consistency so that whenever or wherever your company shows up, you are easily recognizable.
  2. Use Your Employees as Brand Ambassadors. Your staff should be well-versed in everything your company stands for and should be incorporating your branding into every interaction that they have with customers and potential customers – from a phone call or email to social media and trade shows and everything in between.  They are your ambassadors – make sure that they understand your branding and are excited to spread the word correctly.
  3. Provide Branding Tools to Your Staff. Now that your employees know and understand your vision and branding, make sure that they have the tools they need to help you build brand consistency.  This includes graphics, templates, access to fonts and colors, and other branding resources that you might have (including promotional products!).
  4. Ensure Branding is Visible at All Customer Touchpoints. Branding isn’t just for your website.  It includes social media, collateral, promotional items, and more.  It should be visible in every email that is sent and in the follow-up that they receive after making a purchase or inquiry.

Bottom line…the more consistent you are with your messaging and your branding, the more likely your potential customers will make a purchase – because they remember you and connect with you.

Need help improving your branding consistency and market recognition?  Wearable Imaging is ready to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

5 Reasons Why Promotional Products Are Crucial for Business

When it comes to marketing and promoting your business, promotional items are a low-cost, highly-effective way to increase brand recognition and improving sales.  In fact, recent research indicates:

  • nearly 8 out of 10 people own between 1 and 10 promotional products
  • 6 out of 10 of them keep a promotional product for at least 2 years
  • 66% pass along an item they no longer want to keep

With impressive numbers like that, let’s take a closer look at 5 reasons you should make promotional products part of your marketing strategy:

  1. Effective, Low-Cost Marketing. Whether you’ve been in business for years or are just starting out, there is a promotional product solution that you can afford.  Many promotional items are priced for mass distribution and are easily given away, yet have a high impact on your customer base.
  2. Brand Recognition. The point of any marketing campaign is to get people to buy your product or service.  One way to do that is through brand recognition.  With a promotional product, you are giving that to them every time they use your giveaway.  It usually takes up to 22 “touches” before someone hears your message.  If they are using your promotional product on a daily basis, they will certainly remember you the next time they are in need of your product or service!
  3. Broad Exposure. With a brochure, you only reach those who get your brochure.  With a promotional item, your company brand is seen by people that you may never have had an opportunity to meet.  Each time someone wears or uses an item with your logo on it, everyone they see will be exposed to your company and your message.  Studies have shown that over 75% of people can recall the advertiser on a promotional product they’ve used/received in the last 12 months, compared to about 53% who just saw an ad in a magazine.
  4. Supplemental Business Card. We all go to networking events and collect business cards.  Most of the time, those business cards wind up in a pile on your desk, never to be looked at again.  However, if you were to give them a promotional item (even just a pen) instead, the chances of them remembering you increase significantly.  And, all of your contact information is on that promotional item!
  5. Promotes Customer Loyalty. If done right, your promotional products can also be one way to keep customers coming back to you for your products and services.  When you use promotional products as a thank-you for doing business with your company, make sure those items are high-quality as people associate the quality of your gifts with the quality of the services and products you provide.

Convinced?  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

The Top 4 Social Media Platforms To Grow Your Business

Social media has taken over the advertising world and has become something all businesses must be on. They not only help get your brand noticed, but they allow an easy way for new, prospective clients to find you. Here are the top 4 picks for social media platforms that we suggest!

  1. Facebook

Facebook has over 1 billion users, and it costs you no money to have a page. This is practically free advertisement to a huge network of people, needless to say you are building a community of trust. Facebook also offers Facebook ads, which are proven to be a leading solution for leads, customers, and sales. The ads on Facebook offer a call to action, which gives followers the ability to purchase straight from the ad.

  1.   Instagram

Instagram has a great, easy back end that allows users to collect valuable data for your page, which in turn allows you to post more efficiently, and post to your target market. Instagram also offers an entity, called Instagram stories, which allows users to post short snippets of videos they want their followers to see. These stories give stickers you can add to the video or photo, some of which, allow your followers to go to your product website or page.

  1.       Twitter

Twitter is a great platform because of the network it puts you in front of. When tweeting, your tweet will appear in Google searches, which puts your content way beyond Twitter itself. Twitter also offers a ‘retweet’  option, which often times allows your post to go beyond your profile. Twitter’s price to advertise is competitively low, allowing you to post more advertisements for a lower cost.

  1.       LinkedIn

LinkedIn offers a company page, which allows the follower to learn about your business, what you do, and job openings that may be within your company. Being on LinkedIn offers companies a broad spectrum of advertising not just to people, but to other businesses as well, ultimately funneling to more clients.

A great way to advertise your social media platforms is to put your social media handles on a promotional product! This tote bag has plenty of space to advertise your various social media channels.

Branding on a social media platform of any kind, is bound to help your business become more versed and well known. With the above 4 platforms, your business is sure to attract new followers, and build your overall network. Building and retaining a following on social media is something every business needs in order to thrive in their industry.Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

 

5 Reasons Your Business Should Have a Tagline

Does your business have a tagline? If not, you should consider creating one! A tagline can bring a little extra personality to your business, boosting familiarity and trust with your clients.

5 Reasons Your Business Should Have a Tagline

  1. Your Brand Might Not Say It All.

There’s only so much information you can include in your brand name. A tagline is a fast and easy way to answer some initial questions people may have about your business. It’ll grab their interest and help them to understand what your business is all about.

  1. Your Mission Statement Should Be Heard!

Does your company have a mission statement? A mission statement can be a very powerful asset in marketing your business, so don’t keep it hidden on the “About Us” page of your website. Instead, make the most of it by turning it into a catchy tagline!

  1. Help Your Business Stand Out!

While a good tagline can be a great asset, a bad tagline can actually hurt you. Make sure your tagline describes something unique to your business. Instead of telling people what you do, focus on why you are successful and what makes you different from the competition.

  1. Leave a Legacy for Your Company!

A catchy tagline will help your business be remembered, today and into the future. Successful taglines stay in the mind of consumers for years down the road. Companies such as McDonalds and GEICO are remembered for their taglines almost as much as they are for their business names.

  1. Help Unify Your Company!

A tagline is a great way to help your employees understand your business, and keep them unified under a single movement. If your employees are ever asked to explain what your company does, they will have your slogan to fall back on.

Want to learn how to get your brand noticed? Check out our website!

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