The Top 4 Social Media Platforms To Grow Your Business

Social media has taken over the advertising world and has become something all businesses must be on. They not only help get your brand noticed, but they allow an easy way for new, prospective clients to find you. Here are the top 4 picks for social media platforms that we suggest!

  1. Facebook

Facebook has over 1 billion users, and it costs you no money to have a page. This is practically free advertisement to a huge network of people, needless to say you are building a community of trust. Facebook also offers Facebook ads, which are proven to be a leading solution for leads, customers, and sales. The ads on Facebook offer a call to action, which gives followers the ability to purchase straight from the ad.

  1.   Instagram

Instagram has a great, easy back end that allows users to collect valuable data for your page, which in turn allows you to post more efficiently, and post to your target market. Instagram also offers an entity, called Instagram stories, which allows users to post short snippets of videos they want their followers to see. These stories give stickers you can add to the video or photo, some of which, allow your followers to go to your product website or page.

  1.       Twitter

Twitter is a great platform because of the network it puts you in front of. When tweeting, your tweet will appear in Google searches, which puts your content way beyond Twitter itself. Twitter also offers a ‘retweet’  option, which often times allows your post to go beyond your profile. Twitter’s price to advertise is competitively low, allowing you to post more advertisements for a lower cost.

  1.       LinkedIn

LinkedIn offers a company page, which allows the follower to learn about your business, what you do, and job openings that may be within your company. Being on LinkedIn offers companies a broad spectrum of advertising not just to people, but to other businesses as well, ultimately funneling to more clients.

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Branding on a social media platform of any kind, is bound to help your business become more versed and well known. With the above 4 platforms, your business is sure to attract new followers, and build your overall network. Building and retaining a following on social media is something every business needs in order to thrive in their industry.Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

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5 Reasons Your Business Should Have a Tagline

Does your business have a tagline? If not, you should consider creating one! A tagline can bring a little extra personality to your business, boosting familiarity and trust with your clients.

5 Reasons Your Business Should Have a Tagline

  1. Your Brand Might Not Say It All.

There’s only so much information you can include in your brand name. A tagline is a fast and easy way to answer some initial questions people may have about your business. It’ll grab their interest and help them to understand what your business is all about.

  1. Your Mission Statement Should Be Heard!

Does your company have a mission statement? A mission statement can be a very powerful asset in marketing your business, so don’t keep it hidden on the “About Us” page of your website. Instead, make the most of it by turning it into a catchy tagline!

  1. Help Your Business Stand Out!

While a good tagline can be a great asset, a bad tagline can actually hurt you. Make sure your tagline describes something unique to your business. Instead of telling people what you do, focus on why you are successful and what makes you different from the competition.

  1. Leave a Legacy for Your Company!

A catchy tagline will help your business be remembered, today and into the future. Successful taglines stay in the mind of consumers for years down the road. Companies such as McDonalds and GEICO are remembered for their taglines almost as much as they are for their business names.

  1. Help Unify Your Company!

A tagline is a great way to help your employees understand your business, and keep them unified under a single movement. If your employees are ever asked to explain what your company does, they will have your slogan to fall back on.

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