4 Often Missed Printed Promo Opportunities

When we think of promotional items, we usually think of pens, mugs, and t-shirts…or something along those lines.  But there are other opportunities to get your company name out there that are easy and fairly inexpensive – and useable.  Here are the top four:

  1. Name Badges. Whether its employee name badges that help customers get to know you and your staff or name badges that you use at a conference or trade show (or even sponsor), this is a highly effective way to get your company information front and center.
  2. Mouse Pads. Few promos can promise the repeat exposure mousepads pack in the workplace or in public spaces. End-users will use them all day long at work or at school.  Mousepads are also very affordable, so their cost-per-impression can’t be beat.
  3. Counter Mats. If you have a retail business, this is an excellent way to have that last marketing touchpoint with your customers.  Use it to remind them of a service you offer, a specific marketing campaign you are running or something that they will remember and associate with you and your business.
  4. Calendar magnets, re-stick-its (think oil change reminders for your windshield) and other items that can be moved from one place to another are great items that your customers will use again and again, ensuring that you stay top of mind for the next time that they need your product or service.

Convinced?  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.
_____________________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

10 Facts You Never Knew About Promotional Products

Aren’t convinced about the impact that promotional products can have on your marketing strategy and overall business?  Consider the following facts:

  1. 8 in 10 consumers own between one and 10 promotional products.
  2. 53% of these people use a promotional product at least once a week.
  3. 6 in 10 of them keep promotional products for up to two years.
  4. Before receiving a promotional product, 55% of people had done business with the advertiser.  After receiving a promotional product, 85% of people did business with the advertiser.
  5. With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.
  6. 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  7. 91% of consumers have at least one promotional product in their kitchen, same here74% have at least one in their workspace, 55% have at least one in their bedroom.
  8. 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
  9. Promotional products deliver a better cost per impression than virtually any other media.  The average CPI of a promotional product equaling $0.005 – that’s half a penny.
  10. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.

Any questions?  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com.

_____________________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

5 Reasons Why Promotional Products Are Crucial for Business

When it comes to marketing and promoting your business, promotional items are a low-cost, highly-effective way to increase brand recognition and improving sales.  In fact, recent research indicates:

  • nearly 8 out of 10 people own between 1 and 10 promotional products
  • 6 out of 10 of them keep a promotional product for at least 2 years
  • 66% pass along an item they no longer want to keep

With impressive numbers like that, let’s take a closer look at 5 reasons you should make promotional products part of your marketing strategy:

  1. Effective, Low-Cost Marketing. Whether you’ve been in business for years or are just starting out, there is a promotional product solution that you can afford.  Many promotional items are priced for mass distribution and are easily given away, yet have a high impact on your customer base.
  2. Brand Recognition. The point of any marketing campaign is to get people to buy your product or service.  One way to do that is through brand recognition.  With a promotional product, you are giving that to them every time they use your giveaway.  It usually takes up to 22 “touches” before someone hears your message.  If they are using your promotional product on a daily basis, they will certainly remember you the next time they are in need of your product or service!
  3. Broad Exposure. With a brochure, you only reach those who get your brochure.  With a promotional item, your company brand is seen by people that you may never have had an opportunity to meet.  Each time someone wears or uses an item with your logo on it, everyone they see will be exposed to your company and your message.  Studies have shown that over 75% of people can recall the advertiser on a promotional product they’ve used/received in the last 12 months, compared to about 53% who just saw an ad in a magazine.
  4. Supplemental Business Card. We all go to networking events and collect business cards.  Most of the time, those business cards wind up in a pile on your desk, never to be looked at again.  However, if you were to give them a promotional item (even just a pen) instead, the chances of them remembering you increase significantly.  And, all of your contact information is on that promotional item!
  5. Promotes Customer Loyalty. If done right, your promotional products can also be one way to keep customers coming back to you for your products and services.  When you use promotional products as a thank-you for doing business with your company, make sure those items are high-quality as people associate the quality of your gifts with the quality of the services and products you provide.

Convinced?  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

_____________________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

How the Plastic Straw Ban in California Will Affect Your Business

A recent bill approved by California lawmakers proposes a ban on plastic straws – specifically, this legislation would prohibit full-service, dine-in restaurants from offering plastic straws to customers unless specifically requested.

Assuming the bill is signed into law, California will be the first state to enforce restrictions on plastic straw usage. Many environmentalists expect other states and nations to follow suit in the near future.

This new legislation is actually a great opportunity for restaurants to invest in branded, reusable straws. Not only will this ensure your business is compliant, it furthers your brand exposure!

There are several options when it comes to branded straws. For instance, our candy stripe straw is super fun and very affordable.

If your business is not a restaurant, investing in branded tumblers with plastic straws will help your clients enjoy their beverages without having to ask for plastic straws.

Compact “Carry-On” Perfect for Budget-Conscious Travelers

If you’re flying on a budget, you may not be allowed to bring a full-sized carry-on item on board, depending on the ticket you purchase. In many cases, economy travelers are only permitted one personal item on board, and any other carry-on bags must be checked.

Efficient packing is key to avoiding baggage check fees.

The High Sierra Underseat Luggage turns your carry-on item into a personal item. It is specifically designed to fit perfectly under an airplane seat!

Even though it’s small, this piece of luggage has a surprisingly roomy interior, with plenty of space to fit your belongings. It includes a front pocket organizer, top quick access pocket, interior mesh pocket and a side water bottle pocket. It also features a multi stage trolley handle and back side trolley strap, for convenient carrying! (This would be perfect for a branded higher-end client gift.)

Want to be an even more space-efficient? Packing cubes enable you to travel lighter and pack smarter, keeping your belongings organized and compact!

 

Learn how the game of golf can change your life and your business… even if you’ve never picked up a club!

Download a free sample of Robin Richter’s #1 Amazon Best-Seller, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf”

8 Mistakes People Make When Ordering Promotional Products

Promotional products are one of the most successful forms of marketing for companies of all sizes and specialties. Whether you are ordering branded items for a large corporation or a small business, here are some common mistakes to avoid…

8 Mistakes People Make When Ordering Promotional Products

1. Sending the wrong artwork…

When sending your artwork to a vendor, be sure it is in the right format. Stay away from JPEGs. Keep them in PDF and EPS files instead.

2. Placing your order too late…

Plan your events ahead of time to avoid rush charges and added stress. You want to have plenty of time to make sure your order comes out just right!

3. Ordering the wrong products for your audience…

Be strategic in your selection of promo items. Who is your company trying to reach? Make sure the products you order will grab the interest of your audience, so that they get maximum exposure to your company!

4. Not imprinting contact info or website…

Promotional products will not be affective if prospective clients don’t know how to reach you. Be sure to include a phone number or website address.

5. Imprinting too much info…

Try not to bombard your clients with too much information. While it is important to leave an impression for your business, too much info imprinted on an item will become cluttered and hard to read.

6. Not having a distribution plan…

“But where should I distribute my products?” Good question. Try golf tournaments, school events, trade shows, parades, charity walks, etc. Even better if you can sponsor an event!

7. Buying low quality items…

Spend a bit more money to order useful items that people will keep, not on cheesy products that they will toss. You don’t want your brand to be associated with an item that fell apart, or no one wanted.

8. Not tracking revenue from promo products…

Measure your ROI for promo items and compare to other forms of advertising. If certain products work well for you, make sure you reorder!

Interested in ordering promotional products? Click here to visit our website!

_______________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”