5 Reasons Your Business Should Have a Tagline

Does your business have a tagline? If not, you should consider creating one! A tagline can bring a little extra personality to your business, boosting familiarity and trust with your clients.

5 Reasons Your Business Should Have a Tagline

  1. Your Brand Might Not Say It All.

There’s only so much information you can include in your brand name. A tagline is a fast and easy way to answer some initial questions people may have about your business. It’ll grab their interest and help them to understand what your business is all about.

  1. Your Mission Statement Should Be Heard!

Does your company have a mission statement? A mission statement can be a very powerful asset in marketing your business, so don’t keep it hidden on the “About Us” page of your website. Instead, make the most of it by turning it into a catchy tagline!

  1. Help Your Business Stand Out!

While a good tagline can be a great asset, a bad tagline can actually hurt you. Make sure your tagline describes something unique to your business. Instead of telling people what you do, focus on why you are successful and what makes you different from the competition.

  1. Leave a Legacy for Your Company!

A catchy tagline will help your business be remembered, today and into the future. Successful taglines stay in the mind of consumers for years down the road. Companies such as McDonalds and GEICO are remembered for their taglines almost as much as they are for their business names.

  1. Help Unify Your Company!

A tagline is a great way to help your employees understand your business, and keep them unified under a single movement. If your employees are ever asked to explain what your company does, they will have your slogan to fall back on.

Want to learn how to get your brand noticed? Check out our website!

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Robin Richter Release #1 Best-Selling Book: “The Golf Course Millionaire”

How to Turn Relationships into Big Business through Golf — In Short, Golf has the Incredible Power to Change Your Life, Whether You Play the Game or Not!

Robin Richter, President of Wearable Imaging, Inc., has just released an Amazon #1 Best-Selling book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

In her new book, Robin shares how the game of golf can lead to fulfillment both on the course and off; in business and in personal relationships. If you’re an avid golfer, this book will help you use the sport to improve your life. If you don’t play golf, Robin provides ways to use golf to connect with influencers!

Robin was inspired to write this book because of the major impact golf has had on her life. After attending Long Beach State on a golf scholarship, Robin went on to play professionally. In 1992, Robin successfully used golf to launch her promotional products company, Wearable Imaging, Inc. Since then, Wearable Imaging has experienced significant growth. Wearable Imaging works with top clients such as Honda, Toyota, Lexus, Alzheimer’s Orange County, Southern California Edison and ABC’s Grey’s Anatomy. Wearable Imaging specializes in maximizing their clients’ brand exposure and helping businesses stand out in the marketplace.

Today, golf is still a major part of Robin’s life. She participates in numerous charity golf tournaments and plays regularly with the ladies in the Executive Women’s Golf Association (EWGA) and Women On Course (WOC). Robin is so thankful for the amazing opportunities that have come her way because of golf. Not only has golf contributed to the success of her business, it has led to many amazing personal relationships!

Click here to grab your copy of “The Golf Course Millionaire!”

5 Reasons Why Coffee is Good for Your Health!

5 Healthy Benefits of Drinking Coffee

Did you know that coffee actually has several health benefits?

  1. Coffee improves energy levels and makes you smarter –

You probably knew about the increased energy levels, but did you know that coffee can also improve various aspects of brain function? These include memory, mood, vigilance, energy levels, reaction times and general cognitive functions.

  1. Coffee helps you burn fat –

Studies show that coffee increases your metabolic rate anywhere from 3-11%.

  1. Caffeine may be able to lower the risk of Parkinson’s –

Scientists believe that coffee drinkers have a lower risk of Parkinson’s disease than non-coffee drinkers, with a reduction ranging from 32-60%.

  1. Coffee fights depression –

In addition to a more energetic morning, it can also make you happier in the long-run! In a 2011 Harvard study, it was proven that women who drink 4 or more cups of coffee daily are at a 20% less chance of depression.

  1. Coffee is the biggest source of anti-oxidants in the Western diet –

Did you know that most people get more anti-oxidants from drinking coffee than they do from eating fruits and vegetables?

Stainless steel tumblers are a great promotional giveaway for coffee lovers, because they keep beverages warm for hours at a time! Our Shasta Stainless Steel Tumbler is a vacuum-sealed, double-wall mug, and keeps liquids hot for at least 8 hours!

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a FREE sample of Robin Richter’s #1 Best-Selling Book! 

10 Mistakes People Make When Ordering Promotional Products

Promotional products are one of the most successful forms of marketing for companies of all sizes and specialties. Whether you are ordering branded items for a large corporation or a small business, here are some common mistakes to avoid…

10 Mistakes People Make When Ordering Promotional Products

1. Sending the wrong artwork…

When sending your artwork to a vendor, be sure it is in the right format. Stay away from JPEGs. Keep them in PDF and EPS files instead.

2. Placing your order too late…

Plan your events ahead of time to avoid rush charges and added stress. You want to have plenty of time to make sure your order comes out just right!

3. Ordering the wrong products for your audience…

Be strategic in your selection of promo items. Who is your company trying to reach? Make sure the products you order will grab the interest of your audience, so that they get maximum exposure to your company!

4. Not imprinting contact info or website…

Promotional products will not be affective if prospective clients don’t know how to reach you. Be sure to include a phone number or website address.

5. Imprinting too much info…

Try not to bombard your clients with too much information. While it is important to leave an impression for your business, too much info imprinted on an item will become cluttered and hard to read.

6. Not having a distribution plan…

“But where should I distribute my products?” Good question. Try golf tournaments, school events, trade shows, parades, charity walks, etc. Even better if you can sponsor an event!

7. Buying low quality items…

Spend a bit more money to order useful items that people will keep, not on cheesy products that they will toss. You don’t want your brand to be associated with an item that fell apart, or no one wanted.

8. Not tracking revenue from promo products…

Measure your ROI for promo items and compare to other forms of advertising. If certain products work well for you, make sure you reorder!

Interested in ordering promotional products? Click here to visit our website!

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”