10 Facts You Never Knew About Promotional Products

Aren’t convinced about the impact that promotional products can have on your marketing strategy and overall business?  Consider the following facts:

  1. 8 in 10 consumers own between one and 10 promotional products.
  2. 53% of these people use a promotional product at least once a week.
  3. 6 in 10 of them keep promotional products for up to two years.
  4. Before receiving a promotional product, 55% of people had done business with the advertiser.  After receiving a promotional product, 85% of people did business with the advertiser.
  5. With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.
  6. 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  7. 91% of consumers have at least one promotional product in their kitchen, same here74% have at least one in their workspace, 55% have at least one in their bedroom.
  8. 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
  9. Promotional products deliver a better cost per impression than virtually any other media.  The average CPI of a promotional product equaling $0.005 – that’s half a penny.
  10. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.

Any questions?  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com.

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Brand Consistency Can Boost Sales

The overall goal of marketing is to get potential customers to know, like and trust you so that they will ultimately buy from you.  Part of that “know, like and trust” equation is brand recognition – being able to immediately identify your company every time they see or hear from you.  In order to do that, you need to have consistency in your branding.

Branding is so much more than just your logo, font and the colors you use.  It also includes the message that you convey to your audience, your values and how you communicate them, the graphics that you use in your brochures, your social media and more.  It’s how your audience connects with you – and in many cases will determine whether or not they will buy from you.

In fact, a recent survey by Lucidpress, found that brand management experts believe brand consistency can increase company revenue by up to 33%.  The problem is, most companies (81% in fact) admit that they aren’t as consistent in their branding as they should be, especially when it comes to creating content.

Here are four ways that you can build brand consistency within your company:

  1. Develop and Publish Brand Guidelines. Having specific guidelines on how and where to use your logo, approved graphics, colors and fonts is a good start to your brand guidelines.  They should also include information about your vision/mission, the tone of your messaging, how you treat your customers (and employees) and more.  The point of these guidelines is to start developing that consistency so that whenever or wherever your company shows up, you are easily recognizable.
  2. Use Your Employees as Brand Ambassadors. Your staff should be well-versed in everything your company stands for and should be incorporating your branding into every interaction that they have with customers and potential customers – from a phone call or email to social media and trade shows and everything in between.  They are your ambassadors – make sure that they understand your branding and are excited to spread the word correctly.
  3. Provide Branding Tools to Your Staff. Now that your employees know and understand your vision and branding, make sure that they have the tools they need to help you build brand consistency.  This includes graphics, templates, access to fonts and colors, and other branding resources that you might have (including promotional products!).
  4. Ensure Branding is Visible at All Customer Touchpoints. Branding isn’t just for your website.  It includes social media, collateral, promotional items, and more.  It should be visible in every email that is sent and in the follow-up that they receive after making a purchase or inquiry.

Bottom line…the more consistent you are with your messaging and your branding, the more likely your potential customers will make a purchase – because they remember you and connect with you.

Need help improving your branding consistency and market recognition?  Wearable Imaging is ready to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com.

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Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

5 Reasons Why Promotional Products Are Crucial for Business

When it comes to marketing and promoting your business, promotional items are a low-cost, highly-effective way to increase brand recognition and improving sales.  In fact, recent research indicates:

  • nearly 8 out of 10 people own between 1 and 10 promotional products
  • 6 out of 10 of them keep a promotional product for at least 2 years
  • 66% pass along an item they no longer want to keep

With impressive numbers like that, let’s take a closer look at 5 reasons you should make promotional products part of your marketing strategy:

  1. Effective, Low-Cost Marketing. Whether you’ve been in business for years or are just starting out, there is a promotional product solution that you can afford.  Many promotional items are priced for mass distribution and are easily given away, yet have a high impact on your customer base.
  2. Brand Recognition. The point of any marketing campaign is to get people to buy your product or service.  One way to do that is through brand recognition.  With a promotional product, you are giving that to them every time they use your giveaway.  It usually takes up to 22 “touches” before someone hears your message.  If they are using your promotional product on a daily basis, they will certainly remember you the next time they are in need of your product or service!
  3. Broad Exposure. With a brochure, you only reach those who get your brochure.  With a promotional item, your company brand is seen by people that you may never have had an opportunity to meet.  Each time someone wears or uses an item with your logo on it, everyone they see will be exposed to your company and your message.  Studies have shown that over 75% of people can recall the advertiser on a promotional product they’ve used/received in the last 12 months, compared to about 53% who just saw an ad in a magazine.
  4. Supplemental Business Card. We all go to networking events and collect business cards.  Most of the time, those business cards wind up in a pile on your desk, never to be looked at again.  However, if you were to give them a promotional item (even just a pen) instead, the chances of them remembering you increase significantly.  And, all of your contact information is on that promotional item!
  5. Promotes Customer Loyalty. If done right, your promotional products can also be one way to keep customers coming back to you for your products and services.  When you use promotional products as a thank-you for doing business with your company, make sure those items are high-quality as people associate the quality of your gifts with the quality of the services and products you provide.

Convinced?  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Top 5 Branded Products to Pamper Your Brides

Wedding planning is lots of fun, but it can all feel overwhelming at times! When it comes to calming an anxious bride’s nerves, sometimes it’s the little things that mean the most…

Top 5 Products to Pamper Your Brides While Keeping Your Brand Front and Center

Bottled Water

It can be easy to forget to stay hydrated, especially in the busy days leading up to the wedding. Keep plenty of branded water bottles around to make sure your bride stays hydrated and healthy!

Slippers

Slippers are a super fun and comfy giveaway for your brides. Why not hand out a pair of custom designed slippers to the bride as she tries on her dress for the first time, like our client Lovella Bridal did? They’re also perfect for bachelorette weekends and getting ready on the big day!

Sewing Kit

Busy brides have no time for wardrobe emergencies. This cute little branded sewing kit has all the tools needed for any last-minute repairs and finishing touches.

Mirror

Make sure your bride is never caught off guard on camera. This little mirror is perfect to slip into her purse, so she can easily check her make-up, anytime and anywhere!

Custom Branded Accessories Box

Your brides will love this custom gift box! Even after the wedding is over, this sturdy, personalized box is a fun place to keep jewelry and make-up. It also contains a magnetic closure and is available in three different sizes.

Looking for custom wedding-related products to help build your brand presence? Schedule your complimentary consultation today!

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

5 Hot Promo Items Under $5!

Looking to purchase promotional products, but don’t have a huge budget to spend? These 5 items under $5 are affordable and memorable giveaways, perfect for trade shows and other events!

5 Hot Items Under $5

1. Retractable Straw with Case

With the recent paper straw ban in California, reusable straws are a great, eco-friendly option for promotional giveaways. For under $4, you can give your clients a giveaway they will use again and again… plus you’ll help cut down on plastic usage!

2. Stick ‘Em Up

The Stick ‘Em Up is anti slip gel pad for your iPhone, keys, or anything else you want to stick to your desk or wall! This unique and FUN giveaway is also super affordable – under $2.00!

3. Taurus Charger Set

With the Taurus Charger Set, you’ll never have to hunt around for a charging cord again! As low as $3.59, this great promo item features a charging cord for your Apple and Android devices!

4. Chianti 12 Oz. Double Wall Tumbler

As low as $4.99, our Chianti wine tumbler features a clear lid, stainless steel outer wall and slip-free base pad. This is a classy, yet very affordable giveaway, that your clients will love! 

5. USB Charging Cord Lanyard

Our dual function lanyard also serves as charging cord for your Apple or Android device! As low as $4.56, this is a lanyard no one will throw away. It’s perfect for trade shows or corporate events!

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10 Top Tips on Making Your Promotional Product Order Stress-Free!

Ordering promotional products for the first time can seem daunting, yet it’s actually a very simple process. These top 10 tips will help you navigate your first order, and eliminate hassle and mistakes.

10 Tips on Making Your Promotional Product Order Stress-Free!

1. Be sure to send your logo in the correct format.

When sending your artwork to a vendor, make sure it is in the right format. Your logo must be in a PDF or EPS file instead of a JPEG.

2. Always get a head start when placing your order!

Plan your orders ahead of time to avoid rush charges and added stress. You want to have plenty of time to make sure your product comes out just right!

3. When choosing your product, carefully consider your target customer. 

Be strategic in your selection of promo items. Who is your company trying to reach? Your products should attract the ideal client for your business.

4. Be sure to include your website and/or contact info. 

Promotional products will not be effective if prospective clients don’t know how to reach you. Be sure to include a phone number or website address.

5. Avoid imprinting too much information on a product.

Try not to bombard your clients with too much information. Too many words on an a product will appear cluttered and hard to read.

6. Have a strategic distribution plan. 

“But where should I distribute my products?” Good question. Try golf tournaments, school events, trade shows, parades, charity walks, etc. Sponsoring an event is another great opportunity for product distribution.

7. Stay away from low-quality products.

Spending a bit more money on higher quality items makes a huge difference for your brand. Invest in products that will last in order to maximize exposure to your business.

8. Pay attention to which products work the best!

Try ordering a few different products and take note of the results! Depending on your brand, some items will attract more attention than others.

9. Be aware of additional charges.

When ordering promotional products, there are additional charges beyond the price of the product. For example, tax, shipping and set-up charges will add to the total cost of your order.

10. Don’t order too few or too many items.

Usually, the higher quantity of a single product you order, the better deal you will get. That being said, don’t order so many products that you won’t be able to give them all away. You can always reorder in the future!

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

6 Ways to Prepare for California’s Big Earthquake

With all the earthquakes rumbling through the golden state this past month, many Californians have been wondering… Is “the big one” coming?  

6 Ways to Prepare for California’s Big Earthquake

  1. Fasten shelves to your walls – this will prevent your furniture from crashing down.
  2. Avoid hanging pictures or glass fixtures in your bedroom – this will help you stay safe if an earthquake happens in the middle of the night.
  3. Store glass items in lower shelves and drawers – this prevents them from crashing down on top of you in an earthquake.
  4. Keep a pair of flip-flops underneath your bed – in case you have to evacuate your room at night, this will protect your feet from broken glass.
  5. Identify safe places before the earthquake strikes – certain structures, such as sturdy tables, can be used as shelter during an earthquake. It is important to identify these beforehand, so you can think fast when an earthquake hits.
  6. Make sure you have flashlights and batteries ready – earthquakes often cause power outages. Our emergency night light is a great option in case of a black-out. This is also a great branded giveaway to help your employees and clients stay prepared as well.

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

The Top 4 Social Media Platforms To Grow Your Business

Social media has taken over the advertising world and has become something all businesses must be on. They not only help get your brand noticed, but they allow an easy way for new, prospective clients to find you. Here are the top 4 picks for social media platforms that we suggest!

  1. Facebook

Facebook has over 1 billion users, and it costs you no money to have a page. This is practically free advertisement to a huge network of people, needless to say you are building a community of trust. Facebook also offers Facebook ads, which are proven to be a leading solution for leads, customers, and sales. The ads on Facebook offer a call to action, which gives followers the ability to purchase straight from the ad.

  1.   Instagram

Instagram has a great, easy back end that allows users to collect valuable data for your page, which in turn allows you to post more efficiently, and post to your target market. Instagram also offers an entity, called Instagram stories, which allows users to post short snippets of videos they want their followers to see. These stories give stickers you can add to the video or photo, some of which, allow your followers to go to your product website or page.

  1.       Twitter

Twitter is a great platform because of the network it puts you in front of. When tweeting, your tweet will appear in Google searches, which puts your content way beyond Twitter itself. Twitter also offers a ‘retweet’  option, which often times allows your post to go beyond your profile. Twitter’s price to advertise is competitively low, allowing you to post more advertisements for a lower cost.

  1.       LinkedIn

LinkedIn offers a company page, which allows the follower to learn about your business, what you do, and job openings that may be within your company. Being on LinkedIn offers companies a broad spectrum of advertising not just to people, but to other businesses as well, ultimately funneling to more clients.

A great way to advertise your social media platforms is to put your social media handles on a promotional product! This tote bag has plenty of space to advertise your various social media channels.

Branding on a social media platform of any kind, is bound to help your business become more versed and well known. With the above 4 platforms, your business is sure to attract new followers, and build your overall network. Building and retaining a following on social media is something every business needs in order to thrive in their industry.Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

 

Athleisure: A New World Of Fashion

In the modern workplace, fashion has shifted dramatically from formal attire to more functional, comfortable outfits. This casual and relaxed clothing style is known as athleisure, and it’s growing at an exponential rate. In fact, athleisure is expected to reach $83 billion in the U.S. alone by the year 2020.

The beauty of athleisure is it can be either dressed up or dressed down depending on the occasion. The same pair of sweat pants or leggings can be paired with heels and jewelry for the office, but can also function as exercise attire or even pajamas!

Especially considering the growing number of people who work from home, more individuals are resorting to casual clothing for their day-to-day life and activities. That’s where athleisure comes in…

This 1/4-Zip Pullover is a perfect example of a great athleisure option. Dress it up with a pair of slacks, or wear it to the gym with a pair of sweat pants or athletic shorts!

These Ladies’ Sport-Wick Fleece Pants are another versatile athleisure choice. Add accessories and a stylish blazer for an office meeting or pair it with a tee-shirt for more casual, around-the-house wear!

Because athleisure is becoming so popular in the workplace, it’s a great branded option for company apparel. Customize any of these pieces with your logo for a comfortable and sleek uniform that employees will love to wear… in the office and at home!

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

8 Surprising Uses for CBD Oil

CBD Oil has been called “Nature’s Oxycontin” because of its amazing ability to relieve pain and reduce inflammation. CBD Oil is made from the non-psychoactive ingredient in cannabis. Because of the cannabis plant’s association with marijuana, people have questions about CBD. Is it safe? Is it legal? Are there side effects?

The healing effects of CBD Oil were first clinically tested by Dr. Jamie Richardson, who led a clinical trial with Harvard doctors and researchers.

CBD has been clinically proven to:

  1. reduce pain by binding to CB1 receptors while reducing swelling
  2. reduce social anxiety cognitive impairment in people with anxiety disorders
  3. combat Alzheimer’s and other neurodegenerative disorders
  4. reduce cigarette addiction
  5. improve sleep quality and help clear acne
  6. help regulate blood sugar
  7. provide relief to those sufferings from IBD and MS
  8. help eliminate fat

Sera Relief CBD Oil is a specific kind of CBD Oil that has produced positive results in every trial and is legal in all 50 states. Because the oil is made specifically from non-psychoactive ingredients, it is completely safe to use and does not have the psychotic effect of marijuana.

Because of its wide range of uses, CBD Oil can be used to treat many different types of pain, from arthritis to headaches to aching muscles. For many people, CBD Oil is a great natural alternative to other pain killers, which often come with dangerous side effects.

There are a few different ways to take CBD Oil. One of the most common methods is to apply the oil to the affected area. Another way is to administer the oil under the tongue. CBD Oil also comes in capsules which can be swallowed.

CBD Infused Lip Balm helps soften and hydrate irritated lips, fights visible aging signs, and improves overall lip health! Get yours now! 

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”