4 Often Missed Printed Promo Opportunities

When we think of promotional items, we usually think of pens, mugs, and t-shirts…or something along those lines.  But there are other opportunities to get your company name out there that are easy and fairly inexpensive – and useable.  Here are the top four:

  1. Name Badges. Whether its employee name badges that help customers get to know you and your staff or name badges that you use at a conference or trade show (or even sponsor), this is a highly effective way to get your company information front and center.
  2. Mouse Pads. Few promos can promise the repeat exposure mousepads pack in the workplace or in public spaces. End-users will use them all day long at work or at school.  Mousepads are also very affordable, so their cost-per-impression can’t be beat.
  3. Counter Mats. If you have a retail business, this is an excellent way to have that last marketing touchpoint with your customers.  Use it to remind them of a service you offer, a specific marketing campaign you are running or something that they will remember and associate with you and your business.
  4. Calendar magnets, re-stick-its (think oil change reminders for your windshield) and other items that can be moved from one place to another are great items that your customers will use again and again, ensuring that you stay top of mind for the next time that they need your product or service.

Convinced?  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.
_____________________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Brand Consistency Can Boost Sales

The overall goal of marketing is to get potential customers to know, like and trust you so that they will ultimately buy from you.  Part of that “know, like and trust” equation is brand recognition – being able to immediately identify your company every time they see or hear from you.  In order to do that, you need to have consistency in your branding.

Branding is so much more than just your logo, font and the colors you use.  It also includes the message that you convey to your audience, your values and how you communicate them, the graphics that you use in your brochures, your social media and more.  It’s how your audience connects with you – and in many cases will determine whether or not they will buy from you.

In fact, a recent survey by Lucidpress, found that brand management experts believe brand consistency can increase company revenue by up to 33%.  The problem is, most companies (81% in fact) admit that they aren’t as consistent in their branding as they should be, especially when it comes to creating content.

Here are four ways that you can build brand consistency within your company:

  1. Develop and Publish Brand Guidelines. Having specific guidelines on how and where to use your logo, approved graphics, colors and fonts is a good start to your brand guidelines.  They should also include information about your vision/mission, the tone of your messaging, how you treat your customers (and employees) and more.  The point of these guidelines is to start developing that consistency so that whenever or wherever your company shows up, you are easily recognizable.
  2. Use Your Employees as Brand Ambassadors. Your staff should be well-versed in everything your company stands for and should be incorporating your branding into every interaction that they have with customers and potential customers – from a phone call or email to social media and trade shows and everything in between.  They are your ambassadors – make sure that they understand your branding and are excited to spread the word correctly.
  3. Provide Branding Tools to Your Staff. Now that your employees know and understand your vision and branding, make sure that they have the tools they need to help you build brand consistency.  This includes graphics, templates, access to fonts and colors, and other branding resources that you might have (including promotional products!).
  4. Ensure Branding is Visible at All Customer Touchpoints. Branding isn’t just for your website.  It includes social media, collateral, promotional items, and more.  It should be visible in every email that is sent and in the follow-up that they receive after making a purchase or inquiry.

Bottom line…the more consistent you are with your messaging and your branding, the more likely your potential customers will make a purchase – because they remember you and connect with you.

Need help improving your branding consistency and market recognition?  Wearable Imaging is ready to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com.

_____________________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”