It’s a new year and a new decade. How are you planning to attract new clients and grow your business over the months and years to come? Here are 3 marketing building blocks you’ll need to ensure your success.
- Build a website your clients want to visit. When it comes to digital marketing, there are only two pieces of real estate that you actually own. The first is your website. In many cases, your website is the first interaction your clients may have with you and your company. It needs to quickly and easily convey who you are, what you do and how you can help your potential clients overcome their challenges, meet their goals or solve their problems. It also has to be user-friendly and easy-to-navigate – otherwise you’ll lose them and their business. Whether you design a multi-page website or make it a simple landing page, keep your clients’ needs – and not yours – at the forefront.
- Build your email list. The second piece of online real estate that you own is your email list. We are pretty good about collecting emails (most of the time), but the question is, what are you doing to nurture those contacts and turn them into actual customers? Put together a strong plan that will (1) get them on your list and (2) keep their attention through periodic messages that will give them information to help them succeed, show them that you are the expert, and provide multiple opportunities for them to work with you.
- Build brand recognition online and offline. Brand recognition is extremely important to your business growth. It determines how you stand out from your competition and is a way to get your clients and potential clients to easily recognize everything you do. Make sure that you are consistent in how you show up online and offline. Your online efforts include your website, your pages on social media, and more. Offline, think about promotional products that you can use as giveaways at trade shows, thank-you gifts for customers, and other interactions you may have with potential clients.
Are you ready to grow your business in 2020 and beyond? Wearable Imaging is here to help. Give us a call at 949.888.7837 or email us at email@example.com to set up your complimentary strategy session with our President Robin Richter.
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