Tag: marketing

3 Building Blocks to Grow Your Business in 2020

It’s a new year and a new decade.  How are you planning to attract new clients and grow your business over the months and years to come?  Here are 3 marketing building blocks you’ll need to ensure your success.

  1. Build a website your clients want to visit. When it comes to digital marketing, there are only two pieces of real estate that you actually own.  The first is your website.  In many cases, your website is the first interaction your clients may have with you and your company.  It needs to quickly and easily convey who you are, what you do and how you can help your potential clients overcome their challenges, meet their goals or solve their problems.  It also has to be user-friendly and easy-to-navigate – otherwise you’ll lose them and their business.  Whether you design a multi-page website or make it a simple landing page, keep your clients’ needs – and not yours – at the forefront.
  2. Build your email list. The second piece of online real estate that you own is your email list.  We are pretty good about collecting emails (most of the time), but the question is, what are you doing to nurture those contacts and turn them into actual customers?  Put together a strong plan that will (1) get them on your list and (2) keep their attention through periodic messages that will give them information to help them succeed, show them that you are the expert, and provide multiple opportunities for them to work with you.
  3. Build brand recognition online and offline. Brand recognition is extremely important to your business growth.  It determines how you stand out from your competition and is a way to get your clients and potential clients to easily recognize everything you do.  Make sure that you are consistent in how you show up online and offline.  Your online efforts include your website, your pages on social media, and more.  Offline, think about promotional products that you can use as giveaways at trade shows, thank-you gifts for customers, and other interactions you may have with potential clients.

Are you ready to grow your business in 2020 and beyond?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

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Why Custom Promos Work

Most of us understand that promotional products are a key component to a successful business strategy.  We’ve had our share of pens, mugs, t-shirts and the like that are customized with the logos and imprints of various companies, so we have a basic understanding of what “customized promotional items” are, right?

But there is another level to customized promotional products that goes way beyond the typical fare you see day in and day out.  It’s those items that are actually designed specifically for you and your customer.  They are unique, one-of-a-kind items that can make you stand out in a crowd and make your customers (and potential customers sit up and pay attention.)

The key, though, is to think outside the box.  What would convey a specific marketing message to your audience in such a unique way that they will remember you and your customized promo gift for a long time?  And, then, of course, the question is how to produce it.

When you are designing a unique promotional item, it is important that you partner with a company that has the track record and the connections with manufacturers to produce the product in a timely manner and within your budget.  Here are some questions to ask yourself (and your partner) as you go down this path:

  • What is my goal in creating this unique item? Is it to promote a specific event?  To create a collectible to be sought after in years to come.  Or is it to simply improve brand recognition?
  • Who will receive the custom promo? Are you targeting a specific subset of your customers?  Is it a gift item for your most loyal customers?
  • What is your budget? Budget is an important factor.  You want to make sure that you and your partner are clear on what you are willing to spend and how many you want to order.  It will play a factor in deciding quality of the product, who will manufacture it and more.
  • What is your timeline? Planning this out with ample lead time is a must.  You will most likely need to evaluate several different prototypes before settling on one you like.

Custom promotional items are a great idea to increase awareness and improve sales.  Wearable Imaging has helped many clients create unique promo items from scratch.  Set up a meeting today to turn your ideas into reality.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Do You Know What The Top Two Main Goals For All Trade Show Exhibitors Are?

Trade shows or expos are always a great way to meet new customers, find new contacts and check out what’s new in your industry or niche.  The thing is, if you are an exhibitor, you should only have two main goals in mind:

  1. Attract the right prospect
  2. Move the potential client to the next level in the relationship

The problem is, most of us don’t concentrate on these as we get distracted by seeing old colleagues and checking out what everyone else is doing.  Here are a few tips to help you meet these two objectives:

  1. Select the right show. The most important step in being effective at a trade show is to make sure that you have selected the right show to attend.  This goes hand in hand with the goal of attracting the right prospect.  Do your research to make sure that the attendees of the show actually fit your target audience/ideal customer profile.  If you are selling a new way to cook meat, then a trade show catering to vegetarians/vegans is probably not a good fit.  Most trade show organizers will be able to give you a good idea of attendee demographics, so take advantage of all they have to offer.
  2. Set measurable goals. What do you want to accomplish at the show?  Is it to get new clients?  Is it to take current clients to the next level?  Whatever your goals are, make sure they are SMART – Specific, Measurable, Achievable, Relevant and Time-Based.  If you want to sign up 10 new clients each day, then put together a plan that will help you achieve that specific goal.
  3. Plan your booth If you want to attract the right prospect and move them to the next level in the relationship, you need to make sure that your booth is set up for success.  This means everything from booth layout to lighting, to color scheme and even the promotional products that you plan to give away.  Make sure that you have enough staff to cover the trade show hours and handle whatever traffic you’ll have at your booth.  For many, this will be their first impression of you and your company.
  4. Marketing Materials. This is your place to shine.  Make sure that you have enough brochures, sales sheets, business cards, and promotional materials to handle the traffic you expect (and more).  Plan out how you will collect visitors’ contact information as well – this is critical to your success.  It can be as easy as having a giveaway/raffle where they enter with a business card to having an actual sign-up for more information.
  5. Follow up immediately. You’ve done your best at the trade show and have a list of people interested in your product or service.  Spend time the first few days back following up with them.  Thank them for visiting your booth, ask if they have any questions, give them some additional information that they will find interesting.  The goal is to stay top-of-mind so that when they do need your product or service, they will call on you.

These five simple tips will set you up for success at your next trade show.  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.
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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Brilliant Branding: 5 Tips for a Successful Trade Show

For many, trade shows are an excellent way to get in front of potential customers and give them an opportunity to get to know your business and what you have to offer.  Whether it’s the trade show of the century or a local expo, using promotional items is always a good marketing strategy.  The question is, how do you use those promotional items to your advantage?  Here 5 tips that will help make your next trade show memorable:

  1. Don’t put a date on your promotional product. You’ve chosen the perfect item to give away at your event, and you are ready to print.  Do yourself a favor – don’t include the date or name of the event.  The simple reason is this:  you are paying good money for those promotional items, but don’t know exactly how many you’ll give away.  If you put a date on it, you’ll be stuck with items that you won’t be able to use in the future.  Keep it simple and just put your logo, tagline and/or contact information on it.
  2. Know your audience. Make sure that you understand who the attendees at the event will be (make sure they are your ideal customer).  That way, you can choose an item that they will appreciate – you don’t want to give away disposable water bottles at a “save the environment” conference.
  3. Include a call to action. One area that many businesses fail to do is to include a call to action on their promotional items.  People actually need to be told what to do, so if your swag has space to put some sort of call to action – “call for free consultation” or “follow us on Facebook” – take advantage of it!
  4. Let people know they can actually take your giveaway. Your giveaway is just that – a gift you are giving to attendees.  Make it obvious that they can take your item – don’t try to hide it or try to make them talk to you to get it.  You may miss opportunities to engage down the road because you denied someone access to a giveaway.
  5. Talk to those who take your product. When someone does take your swag, try to engage them in a friendly conversation.  Not everyone will want to talk to you right then (they have your information anyway, right?), but it’s important to make sure that you answer any questions they may have, give them a brochure or take them through what you offer.  In many cases, this is the first contact you will have with them, so make it memorable and pleasant.

Keeping these 5 tips in mind will put you on the road to success for your next trade show.  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.
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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

4 Often Missed Printed Promo Opportunities

When we think of promotional items, we usually think of pens, mugs, and t-shirts…or something along those lines.  But there are other opportunities to get your company name out there that are easy and fairly inexpensive – and useable.  Here are the top four:

  1. Name Badges. Whether its employee name badges that help customers get to know you and your staff or name badges that you use at a conference or trade show (or even sponsor), this is a highly effective way to get your company information front and center.
  2. Mouse Pads. Few promos can promise the repeat exposure mousepads pack in the workplace or in public spaces. End-users will use them all day long at work or at school.  Mousepads are also very affordable, so their cost-per-impression can’t be beat.
  3. Counter Mats. If you have a retail business, this is an excellent way to have that last marketing touchpoint with your customers.  Use it to remind them of a service you offer, a specific marketing campaign you are running or something that they will remember and associate with you and your business.
  4. Calendar magnets, re-stick-its (think oil change reminders for your windshield) and other items that can be moved from one place to another are great items that your customers will use again and again, ensuring that you stay top of mind for the next time that they need your product or service.

Convinced?  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.
_____________________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Brand Consistency Can Boost Sales

The overall goal of marketing is to get potential customers to know, like and trust you so that they will ultimately buy from you.  Part of that “know, like and trust” equation is brand recognition – being able to immediately identify your company every time they see or hear from you.  In order to do that, you need to have consistency in your branding.

Branding is so much more than just your logo, font and the colors you use.  It also includes the message that you convey to your audience, your values and how you communicate them, the graphics that you use in your brochures, your social media and more.  It’s how your audience connects with you – and in many cases will determine whether or not they will buy from you.

In fact, a recent survey by Lucidpress, found that brand management experts believe brand consistency can increase company revenue by up to 33%.  The problem is, most companies (81% in fact) admit that they aren’t as consistent in their branding as they should be, especially when it comes to creating content.

Here are four ways that you can build brand consistency within your company:

  1. Develop and Publish Brand Guidelines. Having specific guidelines on how and where to use your logo, approved graphics, colors and fonts is a good start to your brand guidelines.  They should also include information about your vision/mission, the tone of your messaging, how you treat your customers (and employees) and more.  The point of these guidelines is to start developing that consistency so that whenever or wherever your company shows up, you are easily recognizable.
  2. Use Your Employees as Brand Ambassadors. Your staff should be well-versed in everything your company stands for and should be incorporating your branding into every interaction that they have with customers and potential customers – from a phone call or email to social media and trade shows and everything in between.  They are your ambassadors – make sure that they understand your branding and are excited to spread the word correctly.
  3. Provide Branding Tools to Your Staff. Now that your employees know and understand your vision and branding, make sure that they have the tools they need to help you build brand consistency.  This includes graphics, templates, access to fonts and colors, and other branding resources that you might have (including promotional products!).
  4. Ensure Branding is Visible at All Customer Touchpoints. Branding isn’t just for your website.  It includes social media, collateral, promotional items, and more.  It should be visible in every email that is sent and in the follow-up that they receive after making a purchase or inquiry.

Bottom line…the more consistent you are with your messaging and your branding, the more likely your potential customers will make a purchase – because they remember you and connect with you.

Need help improving your branding consistency and market recognition?  Wearable Imaging is ready to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

5 Reasons Why Promotional Products Are Crucial for Business

When it comes to marketing and promoting your business, promotional items are a low-cost, highly-effective way to increase brand recognition and improving sales.  In fact, recent research indicates:

  • nearly 8 out of 10 people own between 1 and 10 promotional products
  • 6 out of 10 of them keep a promotional product for at least 2 years
  • 66% pass along an item they no longer want to keep

With impressive numbers like that, let’s take a closer look at 5 reasons you should make promotional products part of your marketing strategy:

  1. Effective, Low-Cost Marketing. Whether you’ve been in business for years or are just starting out, there is a promotional product solution that you can afford.  Many promotional items are priced for mass distribution and are easily given away, yet have a high impact on your customer base.
  2. Brand Recognition. The point of any marketing campaign is to get people to buy your product or service.  One way to do that is through brand recognition.  With a promotional product, you are giving that to them every time they use your giveaway.  It usually takes up to 22 “touches” before someone hears your message.  If they are using your promotional product on a daily basis, they will certainly remember you the next time they are in need of your product or service!
  3. Broad Exposure. With a brochure, you only reach those who get your brochure.  With a promotional item, your company brand is seen by people that you may never have had an opportunity to meet.  Each time someone wears or uses an item with your logo on it, everyone they see will be exposed to your company and your message.  Studies have shown that over 75% of people can recall the advertiser on a promotional product they’ve used/received in the last 12 months, compared to about 53% who just saw an ad in a magazine.
  4. Supplemental Business Card. We all go to networking events and collect business cards.  Most of the time, those business cards wind up in a pile on your desk, never to be looked at again.  However, if you were to give them a promotional item (even just a pen) instead, the chances of them remembering you increase significantly.  And, all of your contact information is on that promotional item!
  5. Promotes Customer Loyalty. If done right, your promotional products can also be one way to keep customers coming back to you for your products and services.  When you use promotional products as a thank-you for doing business with your company, make sure those items are high-quality as people associate the quality of your gifts with the quality of the services and products you provide.

Convinced?  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

_____________________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”