Top 5 Tech Gadget Promotion Items for 2020

When it comes to promotional products, 2020 is turning out to be the year of the Tech Gadget.  With everything from wireless chargers to Bluetooth speakers and smart plugs, items that make our lives easier and more efficient are heading the list when it comes to promotional items.  Here are our 5 top picks for the year.

  1. Nebula Wireless Charging Pad with Integrated Cable. The Nebula Wireless Charging Pad allows you to charge your smartphone without the cables. At the same time, you could charge phones through integrated 2-in-1 cable wrapped into the silicone cover. 2-in-1 cable is compatible for both Apple® iOS and Android devices.

  1. Cusp Wireless Charging Clock. The Cusp Wireless Charging Desk Clock with alarm function can be used on any desk end table or night stand. Always know what time it is while using the top to charge your wireless charging enabled smartphone. The clock can also show temperature in either Celsius or Fahrenheit.

  1. Smart Wally Plug. This smart plug allows you to take control of everyday electronics in your home with Amazon Alexa, Google Home and more – all controlled by your voice or an app.  It’s UL approved, and  features a self-closing safety outlet – when plug is removed internal outlet cover is deployed and non-plugs cannot be inserted.

  1. Arlington Wireless Charging Portfolio. For the entrepreneur in you, the Arlington Wireless Charging Portfolio has a built-in powerpack for wireless charging, and a USB port to charge those non-wireless electronics.  The interior includes a replaceable 64 ivory sheet lined notebook with matte black cover (8-1/4”L x 5-1/2”W x 3/8”D); organization panel (3 card holder, phone/tablet stand, elastic accessory storage); a pen loop; and an interior LED charge indicator.

  1. Blare Bluetooth Speaker 15″ Computer Backpack. Those on the go will appreciate the Blare Bluetooth Speaker Computer Backpack, which lets you take your music with you wherever you go. This backpack features a removable Bluetooth speaker that lights up and changes colors when playing music. Playback time for this backpack is 2-3 hour with the light ring and 4-5 without the light ring. This backpack also offers a 15” computer sleeve, an organization panel in the middle zippered pocket, a front zippered pocket and a side water bottle pocket. Charging your device will be easy with the included USB port and cord.

 

Are you ready to plug into these high-tech gadgets?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

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Wearable Promotional Items: NOT Just Your Next T-Shirt

When it comes to wearable promotional items, most people immediately think of t-shirts with the company logo.  The truth is that wearable promotional products have come a long way over the years.  In fact, worldwide shipments of wearable promotional items have increased by 94.6% just in the last quarter alone.  If you haven’t considered wearables in a while, it’s time to take a closer look.

When it comes to promotional products, the wearable category has expanded considerably.  In fact, wearables fall into 3 categories:

#1 Promotional Clothing

This is the category that most associate with wearables.  Whether it’s your t-shirt or polo shirt, promotional clothing is a great way to get your brand in front of your audience.  While t-shirts are probably the go-to item in this category, you can brand pretty much any type of clothing – shorts, jackets, button-down shirts and even dresses to name a few.

#2 Promotional Accessories

Promotional accessories, includes items like caps, backpacks, blankets, scarves and gloves.  These are products that people will use over and over again, giving you and your company a shout-out to everyone they run into and keeping you top-of-mind for their next purchase of your product or service.

#3 Wearable Tech

This last category is probably the biggest and fastest growing.  With the sophistication of our technology and the ability to actually “wear” it (think fitness trackers, smartwatches, earbuds, etc.), the ability to brand it and use it as a promotional item is huge.

3 Tips For Purchasing Successful Wearable Promotional Products

Keep these three tips in mind as you plan your purchase of wearable promotional products:

  1. Colors are important. Your goal is to promote your brand, so make sure that you stay within your branding guidelines.  When choosing a color (or colors) for your wearables, ask yourself if it is consistent with your brand.
  2. Stay true to your brand message.  As with any promotional item, make sure that your message is in line with your brand and makes sense with the campaign that you are running (e.g., don’t use a scarf when you are promoting or supporting a summer event).
  3. Keep it simple. When choosing a wearable promotional product – particularly one that involves technology – keep your audience in mind.  Don’t choose something that your audience will have a hard time using.  Not only will it frustrate them, it will also be what they remember about your brand (and will purposefully not purchase from you).

Wearables have come a long way, and there are many options.  If you are considering wearables for your next promotion, Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.
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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Brilliant Branding: 5 Tips for a Successful Trade Show

For many, trade shows are an excellent way to get in front of potential customers and give them an opportunity to get to know your business and what you have to offer.  Whether it’s the trade show of the century or a local expo, using promotional items is always a good marketing strategy.  The question is, how do you use those promotional items to your advantage?  Here 5 tips that will help make your next trade show memorable:

  1. Don’t put a date on your promotional product. You’ve chosen the perfect item to give away at your event, and you are ready to print.  Do yourself a favor – don’t include the date or name of the event.  The simple reason is this:  you are paying good money for those promotional items, but don’t know exactly how many you’ll give away.  If you put a date on it, you’ll be stuck with items that you won’t be able to use in the future.  Keep it simple and just put your logo, tagline and/or contact information on it.
  2. Know your audience. Make sure that you understand who the attendees at the event will be (make sure they are your ideal customer).  That way, you can choose an item that they will appreciate – you don’t want to give away disposable water bottles at a “save the environment” conference.
  3. Include a call to action. One area that many businesses fail to do is to include a call to action on their promotional items.  People actually need to be told what to do, so if your swag has space to put some sort of call to action – “call for free consultation” or “follow us on Facebook” – take advantage of it!
  4. Let people know they can actually take your giveaway. Your giveaway is just that – a gift you are giving to attendees.  Make it obvious that they can take your item – don’t try to hide it or try to make them talk to you to get it.  You may miss opportunities to engage down the road because you denied someone access to a giveaway.
  5. Talk to those who take your product. When someone does take your swag, try to engage them in a friendly conversation.  Not everyone will want to talk to you right then (they have your information anyway, right?), but it’s important to make sure that you answer any questions they may have, give them a brochure or take them through what you offer.  In many cases, this is the first contact you will have with them, so make it memorable and pleasant.

Keeping these 5 tips in mind will put you on the road to success for your next trade show.  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.
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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

Wearable Imaging, Inc. Receives 2019 Best of Foothill Ranch Award

FOOTHILL RANCH, CA, USA, January 3, 2020 — Wearable Imaging, Inc. has been selected for the 2019 Best of Foothill Ranch Award in the Advertising Agency category by the Foothill Ranch Award Program.

Each year, the Foothill Ranch Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Foothill Ranch area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2019 Foothill Ranch Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Foothill Ranch Award Program and data provided by third parties.

About Wearable Imaging, Inc.
Wearable Imaging’s focus is to elevate your brand and get your business noticed. They start with a deep dive promotional marketing plan, customized to fit the unique personality and mission of your business. They create cutting-edge, branded promotional products to be seen as an authority in the marketplace. Wearable Imaging offers overseas sourcing for rare finds with extremely competitive pricing. With 27 years of experience in the business, they stand behind their expertise. Wearable Imaging guarantees on-time delivery or your order is free.

Robin Richter, President of Wearable Imaging, attended Long Beach State University on a full-ride golf scholarship and toured as a professional golfer for two years after college. Robin has a keen sense of knowing what businesses are looking for in terms of promotion and strengthening their brand. Wearable Imaging works with clients in designing creative strategies to get their business noticed. She recently wrote a #1 best-selling book “The Golf Course Millionaire” How to turn relationships into big business through golf. Her book can be found on Amazon and Barnes And Noble.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

10 Facts You Never Knew About Promotional Products

Aren’t convinced about the impact that promotional products can have on your marketing strategy and overall business?  Consider the following facts:

  1. 8 in 10 consumers own between one and 10 promotional products.
  2. 53% of these people use a promotional product at least once a week.
  3. 6 in 10 of them keep promotional products for up to two years.
  4. Before receiving a promotional product, 55% of people had done business with the advertiser.  After receiving a promotional product, 85% of people did business with the advertiser.
  5. With nearly 6,000 impressions, bags generate more impressions than any other promotional product in the U.S.
  6. 89% of consumers can recall the advertiser of a promotional product they’d received in the last two years.
  7. 91% of consumers have at least one promotional product in their kitchen, same here74% have at least one in their workspace, 55% have at least one in their bedroom.
  8. 77% of consumers say a promotional product’s usefulness is the number-one reason to keep it, with health and safety products, computer products and writing instruments ranked as the most useful.
  9. Promotional products deliver a better cost per impression than virtually any other media.  The average CPI of a promotional product equaling $0.005 – that’s half a penny.
  10. Promotional products draw as many as 500% more referrals from satisfied customers than an appeal letter alone.

Any questions?  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com.

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Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

5 Reasons Why Promotional Products Are Crucial for Business

When it comes to marketing and promoting your business, promotional items are a low-cost, highly-effective way to increase brand recognition and improving sales.  In fact, recent research indicates:

  • nearly 8 out of 10 people own between 1 and 10 promotional products
  • 6 out of 10 of them keep a promotional product for at least 2 years
  • 66% pass along an item they no longer want to keep

With impressive numbers like that, let’s take a closer look at 5 reasons you should make promotional products part of your marketing strategy:

  1. Effective, Low-Cost Marketing. Whether you’ve been in business for years or are just starting out, there is a promotional product solution that you can afford.  Many promotional items are priced for mass distribution and are easily given away, yet have a high impact on your customer base.
  2. Brand Recognition. The point of any marketing campaign is to get people to buy your product or service.  One way to do that is through brand recognition.  With a promotional product, you are giving that to them every time they use your giveaway.  It usually takes up to 22 “touches” before someone hears your message.  If they are using your promotional product on a daily basis, they will certainly remember you the next time they are in need of your product or service!
  3. Broad Exposure. With a brochure, you only reach those who get your brochure.  With a promotional item, your company brand is seen by people that you may never have had an opportunity to meet.  Each time someone wears or uses an item with your logo on it, everyone they see will be exposed to your company and your message.  Studies have shown that over 75% of people can recall the advertiser on a promotional product they’ve used/received in the last 12 months, compared to about 53% who just saw an ad in a magazine.
  4. Supplemental Business Card. We all go to networking events and collect business cards.  Most of the time, those business cards wind up in a pile on your desk, never to be looked at again.  However, if you were to give them a promotional item (even just a pen) instead, the chances of them remembering you increase significantly.  And, all of your contact information is on that promotional item!
  5. Promotes Customer Loyalty. If done right, your promotional products can also be one way to keep customers coming back to you for your products and services.  When you use promotional products as a thank-you for doing business with your company, make sure those items are high-quality as people associate the quality of your gifts with the quality of the services and products you provide.

Convinced?  Ready to start using promotional items as a core part of your marketing strategy?  Wearable Imaging is here to help.  Give us a call at 949.888.7837 or email us at sales@wearableimaging.com to set up your complimentary strategy session with our President Robin Richter.

_____________________________________

Learn How the Game of Golf Can Change Your Life… Even if You’ve Never Picked up a Club!

Download a Free Sample of Robin Richter’s Amazon #1 Best-Selling Book, “The Golf Course Millionaire: How to Turn Relationships into Big Business through Golf.”

How the Plastic Straw Ban in California Will Affect Your Business

A recent bill approved by California lawmakers proposes a ban on plastic straws – specifically, this legislation would prohibit full-service, dine-in restaurants from offering plastic straws to customers unless specifically requested.

Assuming the bill is signed into law, California will be the first state to enforce restrictions on plastic straw usage. Many environmentalists expect other states and nations to follow suit in the near future.

This new legislation is actually a great opportunity for restaurants to invest in branded, reusable straws. Not only will this ensure your business is compliant, it furthers your brand exposure!

There are several options when it comes to branded straws. For instance, our candy stripe straw is super fun and very affordable.

If your business is not a restaurant, investing in branded tumblers with plastic straws will help your clients enjoy their beverages without having to ask for plastic straws.